{Business Cents} Public Resignations- Bad Business Move Or Branding Opportunity

If you haven’t heard of Marina Shifrin yet, you won’t be able to forget her after seeing her video that has gone viral since it was posted last week. Forget the two weeks notice,  Shifrin, 25, quit her job while “dancing” to the  song Gone by Kanye West.  For  almost two years I’ve sacrificed my relationships, time and energy for this job, in which my bosses only cared about the quantity and views of the videos they made,” explains Shifrin, former employee of a New Media Animation.  Some may consider it a bad business move to make a major career decision so publicly, but believe it or not, she has  received several job offers based off her creativity.  In some ways, the video will help to “brand” her.  Her chances of being hired are greater  if she choses an innovative career path like social media, but for the more traditional of companies, this could signal what many people refer to as “Millennial Entitlement”.   I would never have the guts to do something like this, but I she is on my rock star list at the moment.  Life is too short to waste doing something that makes you want to quit your job at 4:30am…alone in the office… via youtube.  Time is the only form of currency that you can’t get back, so spend your time doing something that makes you feel awesome! 

 …. and of course her former bosses have a responded with… another video.

Do You Think This Was A Bad Business Move?


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