Virgin America today teams up with Twitter to launch a “Fly Forward, Give Back” (#FlyFwdGiveBack) flash fare sale. The airline is encouraging flyers across the nation to grab a seat and retweet, to help raise awareness and funds for cancer research through the Stand up to Cancer initiative. With sale fares as low as $49* and with Virgin America donating five dollars per booking** from now through 11:59pm PDT tonight (August 10th) to support cancer research, this deal is definitely “retweetable.” Virgin America is the only airline based in Silicon Valley, and its use of technology, social media and design has made it a favorite among local flyers. The airline has been an early adopter of Twitter’s advertising products and is using both Promoted Tweets and a Promoted Trend to drive conversations and engagement around today’s #FlyFwdGiveBack sale. More details can be found at: http://www.virginamerica.com/vx/booking/twitter.

The “#FlyFwdGiveBack” fare sale is good for travel across Virgin America’s network between August 13, 2011-November 16, 2011. Tickets must be purchased by 11:59pm PDT tonight (August 10th). Main Cabin fares start as low as $49* (restrictions, taxes and fees applying) on short-hauls like Los Angeles International Airport (LAX)-San Francisco International Airport (SFO) and SFO-Las Vegas McCarran International Airport (LAS). Chicago O’Hare International Airport (ORD)-LAX and Dallas-Fort Worth International Airport (DFW)-LAX fares start from $99* (restrictions, taxes and fees applying). Tickets are on sale now on Virgin America’s Web site (www.virginamerica.com) and at 1.877.FLY.VIRGIN (1.877.359.8474).***

Virgin America will donate five dollars for every direct booking** made today in the ‘#FlyFwdGiveBack’ fare sale, up to a total of $50,000, to fund collaborative cancer research through Stand Up To Cancer (SU2C). SU2C is a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization, which raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. As SU2C’s Official Domestic Airline partner, the carrier supports SU2C’s mission by driving awareness and funding for cancer research – through donations, joint fundraising campaigns and in-kind ticket contributions. Virgin America guests are also able to join the SU2C movement at 35,000 feet via the Red™ entertainment platform. Flyers can visit the Shop “Make a Difference” section on Red, swipe a credit card and join the fight to bring an end to cancer – right from their seatbacks. The Virgin America-SU2C partnership kicked off in fall 2010 as SU2C returned to TV for its second star-studded fundraising telecast, which simultaneously aired on all networks and 14 cable channels. The show combined entertainment with an appeal to support cancer research and included an appearance by a Virgin America aircraft and Virgin Group Founder Sir Richard Branson.

# FlyFwdGiveBack fares include:

August 13, 2011 to November 16, 2011

Three Day AP    Three Day AP

Tuesday, Wednesday, Saturday     Monday, Thursday, Friday

Boston    Los Angeles    $139*    $159*

Boston    San Francisco    $139*    $159*

New York     Los Angeles     $139*    $159*

New York     San Francisco     $139*    $159*

New York    Las Vegas    $139*    $159*

Chicago    Los Angeles    $99*    $109*

Chicago    San Francisco    $109*    $119*

Dulles    Los Angeles     $139*    $159*

Dulles    San Francisco     $139*    $159*

Fort Lauderdale    Los Angeles     $139*    $159*

Fort Lauderdale     San Francisco     $139*    $159*

Orlando    Los Angeles    $139*    $159*

Orlando    San Francisco    $139*    $159*

Cancun    Los Angeles    $169*    $169*

Cancun    San Francisco    $169*    $169*

Los Cabos    San Francisco    $119*    $119*

Dallas/Ft.Worth    Los Angeles    $99*    $109*

Dallas/Ft.Worth    San Francisco    $99*    $109*

San Francisco     Los Angeles     $49*    $59*

San Francisco     Las Vegas     $49*    $59*

San Francisco    San Diego    $59*    $69*

Seattle     San Francisco    $79*    $89*

Seattle    Los Angeles    $99*    $109*

Boston    Seattle    $159*    $179*

Boston    Las Vegas    $159*     $179*

Boston    San Diego    $159*     $179*

New York     San Diego    $159*    $179*

New York    Seattle    $159*    $179*

Chicago    Las Vegas    $109*    $129*

Chicago    San Diego    $119*    $139*

Chicago    Seattle    $129*    $149*

Dulles    San Diego    $159*    $179*

Dulles    Seattle    $159*    $179*

Dulles    Las Vegas    $149*     $169*

Fort Lauderdale     Seattle     $139*    $159*

Fort Lauderdale     Las Vegas     $139*    $159*

Fort Lauderdale    San Diego    $139*    $159*

Orlando    San Diego    $139*    $159*

Orlando    Seattle    $139*    $159*

Dallas/Ft.Worth    Seattle    $119*    $139*

Seattle     Las Vegas    $89*    $109*

Seattle    San Diego    $99*    $119*

Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Orlando, Dallas-Fort Worth, Los Cabos, Cancun and Chicago.